coboom
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Our team

The people behind the work.

Coboom is a team of consultants who work alongside you, on the ground, from assessment to execution.

In front of a row of blue lockers, a woman spells out a word with Scrabble tiles stuck to a locker door; next to it, a sign reads “plat réutilisable” (reusable container). A plant trails down from the top of the lockers.
Illustrated portrait of Jean-Pierre Dubé, smiling, balding, with a short grey beard, round blue glasses with orange arms and a black turtleneck.

Jean-Pierre Dubé

Founder and Strategist

My story begins in my teens, in Rimouski. That’s where my passions for martial arts, business and technology were born. I studied computer technology at the Cégep de Rimouski, then at ÉTS in Montreal, with one clear goal: to bring technology and martial arts together — and I still practise martial arts today. Montreal was both a shock and love at first sight. Since 1983, I’ve been supporting Montreal’s restaurant scene… one restaurant a day, seven days a week.

After six years studying technology, I realized I didn’t want to spend my life in front of a computer. First pivot. I went back to ÉTS for automated manufacturing engineering, and fell in love with Japanese-style management. In 1990, I started out as a productivity consultant at the first CCTT (a college technology transfer centre), in La Pocatière. Then came a management job at an industrial engineering firm… which I left after three months for ethical reasons. Bad timing: heavy debt, two kids, and two engineers (my partner and me) out of work. I had no choice — I went into business in 1993. Phone in hand, I spent two years calling executives all over Quebec. I hate selling, but I couldn’t afford to fail. The firm grew fast.

Three years later, we merged with a large engineering consulting firm. Bad decision. I sold my shares, took a break and launched two businesses: one closed, one sold. Then back to consulting for ten years, with engagements in about ten countries.

In 2010, I lost my job as vice-president of a Japanese multinational. Another shock. That’s when I founded Coboom, a firm aligned with my ecological, human and innovation values. Today, I’m convinced that making ends meet and facing the end of the world as we know it must become one and the same fight. In my sixties, I’m still aiming further: staying active until I’m 100. Martial arts, yoga, cycling, walking. Same discipline, same fight.

With Coboom, I want to co-create pathways that help Quebec navigate the crises ahead. And every day, I keep living my passions to the fullest, alongside leaders who want to do things differently.

Get in touchLinkedInEmail438-940-3837, ext. 1Book a meeting
Illustrated portrait of Isis Kouvahey, smiling, with long, straight brown hair and a black turtleneck.

Isis Kouvahey

Strategy Consultant

For as long as I can remember, I’ve wanted to have a real impact on the world. As a child, I was sure that meant medicine. Caring for people, helping, being useful: that was my vision. Over time, I came to see that changing the world isn’t only about care — it’s also about understanding the systems that shape it.

That’s what led me to study economics at the Université de Montréal, and then finance. People often ask me why finance, a field seen as cold or boring. Numbers don’t lie. They reflect choices, behaviours and trajectories.

Passionate about people, psychology and sociology, I gradually realized that the way we manage our resources directly shapes how individuals, organizations and societies develop. That makes finance a real lever for change.

I went on to study accounting at HEC Montréal, on the path to the CPA designation. It gave structure to my understanding of finance, and it brought out a stronger need: to get out into the field.

Working in audit exposed me to a wide range of organizations and challenges. I learned to look beyond the numbers and grasp the human dynamics behind them. I then became head of finance at a fast-growing company, steering its finances at a strategic level. We grew together, but I wanted something else. I needed more meaning, more alignment and more joy in what I build.

That search is how I found Coboom. I discovered a different way of working — more collaborative, more creative, focused on building better organizations and better people together.

Today, I contribute to strategic engagements with organizations and regions, working on transformation, alignment and direction. I help decision-makers step back, clarify what really matters and turn their priorities into concrete paths forward. That drive for impact is what guides my work: helping organizations evolve and, through them, society.

Get in touchLinkedInEmail438-940-3837, ext. 3Book a meeting
Illustrated portrait of Fériel Daoust-Zidane, smiling, with long wavy brown hair, a gold earring and a black turtleneck.

Fériel Daoust-Zidane

Strategy Consultant

My path to Coboom has been guided by one constant: doing things I’m passionate about, while having a real impact.

Figure skating was my first training ground. It taught me discipline, how to handle stress and the drive to push myself, all while juggling several priorities. Early on, I knew I thrived in stimulating environments where rigour and fun have to coexist.

After a college diploma (DEC) in pure and applied sciences, I found in industrial engineering a way to bring structure and people together. The image of the “conductor” struck a chord right away: coordinating, optimizing, getting people and processes to work together toward a shared goal.

An internship in digital transformation then opened the door to consulting. I discovered how much I enjoyed working with organizations, understanding their realities and helping them evolve. But something was still missing: the sense that my work had a tangible impact. I found it at the CHUM, Montreal’s university hospital centre, in continuous improvement. Helping improve operations that directly affect people strengthened my wish to work on projects that matter.

Then Coboom became the obvious choice. I found the balance I was looking for: a variety of sectors, complex engagements and the chance to make a difference, with businesses as well as public organizations and communities.

Today, I’m lucky enough to help leaders plan, structure and evolve their organizations. At Coboom, my role goes beyond operations: I can put my skills to work to help teams in concrete ways, while continuing to grow. What drives me is creating clarity, aligning efforts and contributing to projects with a real impact, for organizations and for society.

Get in touchLinkedInEmail438-940-3837, ext. 4Book a meeting
Illustrated portrait of Marie Delannoy, smiling, with blond hair tied back, gold hoop earrings and a navy turtleneck.

Marie Delannoy

Strategy Consultant

Quiet strength. That’s probably the phrase that defines me best.

Determined and committed, I put all my energy into whatever I take on, but always calmly and clear-headedly. Curious by nature, I chose consulting early on to explore different sectors and keep learning. Drawn to international relations, I started my career in international business development. That’s what brought me to Montreal in 2014.

For several years, I helped many foreign companies set up in Canada. My role was to help them grow, adapt their strategies to the local market, structure their development and speed up their expansion. I helped facilitate international trade, always with continuous growth in mind.

But little by little, a discomfort set in. In a world of finite resources, how do you justify infinite growth? That contradiction became a breaking point. I left my position as consulting director with no precise plan, other than to realign myself. I explored different avenues and talked with a wide range of people about essential questions: energy, resources, economic trajectories, the future of organizations. One question guided my thinking: how can I have a real impact?

That’s when I met Coboom. A chance encounter that quickly felt like the obvious choice. I found a rare consistency between my convictions and a concrete practice: thinking about the economy from its limits, and building energy and ecological issues into strategy.

Today, I’m deeply committed to helping Quebec organizations become more robust, more resilient and better prepared for the changes ahead. I want to help build, clear-headed and determined, organizations that can last in a changing world.

Get in touchLinkedInEmail438-940-3837, ext. 5Book a meeting
Illustrated portrait of Mazen Ouali, smiling, with short hair, a trimmed beard and a navy turtleneck.

Mazen Ouali

Strategy Consultant

I believe boldness is what lets you start something, but listening and rigour are what let you build something that lasts. That conviction grew out of my experiences, and it still guides my path today.

I went into business very young. I had to pitch my ideas, win over partners, understand customers’ needs and make decisions despite uncertainty. Those experiences taught me independence, resourcefulness and perseverance. Above all, they gave me the reflex to take action and learn directly from reality.

At Polytechnique Montréal, industrial engineering gave structure to that way of thinking. I learned to look at a situation as a whole, to connect people, processes and data, and to turn a complex problem into a clear, realistic plan.

Getting involved in student life strengthened the human side of my path. Coordinating teams and helping welcome new students, I realized that bringing people on board starts with listening and trust. A vision can only become reality if the people involved understand it and want to contribute.

At Novexco, I discovered how my analytical skills could make a concrete difference in day-to-day work. Working with logistics managers, I learned to understand the need before looking for a solution. I also learned that technology isn’t an end in itself: it’s useful when it simplifies work and makes decisions easier.

Today, I want to bring these lessons together at Coboom: the boldness of an entrepreneur, the rigour of industrial engineering and the ability to bring people together. What drives me is clarifying complex situations, moving ideas forward and contributing to projects that deliver lasting results for organizations and the people who make them work.

Get in touchLinkedInEmail438-940-3837, ext. 2Book a meeting

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