The following sentence is not new, but it certainly is repeated to you constantly:
If you don’t innovate, you die.
People tell you that you should innovate in terms of sales, processes, products and services, customer service…
Let’s be realistic: in order to innovate, you need time and resources.
With the brouhaha of your daily life, the calls from your banker and the text messages from your spouse who complains because you come home too late, the word “innovation” can certainly drive you crazy.
Rest assured, you are not the only one!
Sure, all those big and innovative companies are inspiring. Sure, it would be great if your business could also offer revolutionary products or services.
But at the end of the year, what really matters to you is not innovation. What really matters to you is whether or not you will be able to sell enough products or services to keep your entire team in place.
You don’t have enough time to innovate.
Stop waiting for the right opportunity to innovate; the future will not hand you any gift. When times are hard and business is slower, procrastinating and burying your head in the sand helps you in no way whatsoever.
It is time to rethink your business model in order to propel your business.
Innovation doesn’t have to be complicated.
We are not telling you to go and invest in research and development. We’re simply giving you a piece of advice: go take a look at what is done elsewhere and try implementing it into your business.
There are 10 types of innovations that can encourage you to explore the different ways you can innovate. Most of those innovations require little financial resources; you only need to be willing to change.
For example, having a customer service system in B2B is in itself an innovation! And yet, in B2C, having a customer service system is absolutely crucial.
Some people will tell you that it’s not innovation per se. So what?
Being innovative is choosing the right levers in order to drive your business where you want it to go.
You shouldn’t be afraid of being different and innovative. You should, however, be afraid of being stuck in the same place a year from now.
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